When assessing the effectiveness of an event or programming it is best to be thoughtful about inclusion and accessibility in the assessment design, software, community asked to give feedback, and the questions asked.

Assessment

Ask yourself

• Is any assessment of the event accessible to the broadest community possible?

Recommended Practices

It is recommended to make sure all of your assessment design considers the participation of diverse participants.

• Feedback Surveys
  • How will feedback be collected related to the event in a formative and summative manner?
  • Is the method (Qualtrics, Survey Monkey, Forms) an accessible format? Are your questions thoughtfully composted to welcome diverse experiences and perspectives?

• Analysis of event success and reporting requirements:
  • What elements are you required to collect/report to funders/administration? How can you collect or capture this information:
    • # of Registrations
    • Demographic Attendee Information
    • Session Registration
    • Email Open and Click-through Rates
    • Post-Event Survey Results
    • # of Leads
    • Buying Interest
    • Session Ratings
    • Session Feedback
    • Social Media Engagement and Reach
    • Session actual attendance

This Guide was created in partnership with collaborators and supporters across the University of Iowa.
We depend on and appreciate your feedback, comments, and questions to keep this document as up-to-date and relevant for its users.
To provide feedback or suggestions fill out out this Qualtrics form.