Analytics in Sport Marketing – Mumcu & Fried
This recount of a visit of a data analyst from Major League Soccer to a class will give you insights into how data plays into decisions made on the business operations side. There is a wealth of data in every decision, not just which players are best suited to win a game. Make sure you read the two exercises included at the end of the article.
Read Analytics in Sports Marketing by Mumcu & Fried.