Analytics in Sport Marketing – Mumcu & Fried

This recount of a visit of a data analyst from Major League Soccer to a class will give you insights into how data plays into decisions made on the business operations side. There is a wealth of data in every decision, not just which players are best suited to win a game. Make sure you read the two exercises included at the end of the article.

Read Analytics in Sports Marketing by Mumcu & Fried.


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SRM:1060 Course OER Materials Copyright © by Packy Moran is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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