The emerging world of esports are creating quite the buzz in media and in sport business. The investments into the production of events and tournaments has been steady and the sources of funding are varied – including some more traditional stick-and-ball sports organizations.  This chapter will look at several angles of this phenomenon. What elements of Noll’s five considerations do you see at work here?


Let’s take a look at two people with different entry points into esports that are now charting a future for the sport and the business. Make sure you watch the embedded video on Ted Leonsis’ son Zach in the Medium piece.

Ted Leonsis on Medium



Icon for the Creative Commons Attribution 4.0 International License

SRM:1060 Course OER Materials Copyright © by Packy Moran is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Share This Book