Georgia Law Review – SEC Football Social Media Policy
This is a wonderful primer for issues to understand the basics of live event communication and what are “commercially viable” interests. This piece was written in 2010, pay close attention to the changes in policy section at the end of the article and see how many of the author’s suggestions have been adopted in practice.
Read The Thrill of Victory, and the Agony of the Tweet: Online Social Media, the Non-Copyrightability of Events, and How to Avoid a Looming Crisis by Changing Norms by Jason Richard Sheppard