20 Social Media Best Practices

There are so many ways to communicate about your events and programs. One of the most popular ways is through social media channels. Although these platforms can seem simple and accessible, we have included a couple of additional considerations for you before you hit “post!”.

Social Media Best Practices

Ask Yourself

  • Are your social media platforms and posts accessible?

Recommended Practices

Social media guidelines overlap across the Inclusive Events and Programming Guide, here are a few best practices to explore when your using social media to share your event.

  • Use subtitles on all videos.
  • Insert helpful alternative (alt) text for images for more information visit the Alternative Text and Captions for Images section of this guide.¬†
  • Shorten your URLS as they are read letter by letter and avoid saying “click here” rather use descriptive language such as “visit the conference website” for URLS.
  • Avoid acronyms which can create insider/outsider language.
  • Consider using content warnings depending on the material you will be sharing.
  • Use CamelCase for your hashtags, by capitalizing the first letter of each word: #GoHawks
  • Be aware of color contrast and use a color contrast analyzer tool to help make sure your contrast is accessible.



Icon for the Creative Commons Attribution 4.0 International License

Inclusive Events and Programming Guide-Old version Copyright © by Authored collectively by the campus community is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Share This Book