Unit 4: Theory & Research.
See assigned reading in ICON files.
In this chapter, we cover various aspects of communication theory and research, focusing on the relationship between theory and research, the distinctions between everyday and scientific knowing, and the different approaches to theory development and testing. We will emphasize the importance of theory in understanding communication phenomena, while also acknowledging the subjective nature of theoretical perspectives and the need for empirical validation. We will use several metaphors, such as nets, lenses, and maps, to illustrate the role of theory in shaping our understanding of communication.
Here’s a podcast to get you started:
(this is my continuing to try to figure out how to make this link show up with a preview)
After this unit you should be able to: