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Unit 9: Sampling.

Sampling.

Ok, but who did you ask?

Jim-in-y Cricket, Sampling is my THING. Golly is it irritating when folks are all like “Survey finds that students say online education sucks” and you dig and find out that they actually asked a small group of students failing the hardest class in the major. Well, duh. Of COURSE they think it sucks. Sampling is super important, often done REALLY poorly, and a go-to Should You Believe It red flag. And in this unit (and the next) we gonna talk all about why.

 

After this unit you should be able to:

  1. Classify, compare, and provide examples of different sampling strategies and explain their appropriateness as compared to a study’s intentions. (Aligns with Learning Outcomes 1 and 2[1]).

Real Talk

Also, listen, if you’re reading this now you’re probably not the student I need to worry about but you know that your next exam is coming up, right? And that you should be studying as you go because we all know that cramming it all right before the exam doesn’t tend to result in a score you’re happy with…

We’re going to cover some pretty complicated concepts in this course. I recommend that you watch this video at the outset of each unit, and think about the major concepts and how they related to the content of each unit. Each unit has an entire chapter dedicated to the concepts described in this video. You will only be tested on the concepts when they are included in a chapter. Re-watching this video allows you to think about how the concepts all fit together.

 


  1. I know, right? They all do...

License

Communication Research in Real Life Copyright © 2023 by Kate Magsamen-Conrad. All Rights Reserved.